Oral Health Spending Survey (UK)

About you

Gender (required)

MaleFemaleNon-binaryPrefer not to say

Age (required)

18–2425–3435–4445–5455–6465+

Region (required)

England - North EastEngland - North WestEngland - Yorkshire and the HumberEngland - East MidlandsEngland - West MidlandsEngland - East of EnglandEngland - LondonEngland - South EastEngland - South WestScotlandWalesNorthern Ireland

Do you have children under 18 living in your household?

Yes, aged 0–5Yes, aged 6–12Yes, aged 13–17NoPrefer not to say

Oral Health Spending Survey (10 questions)

Roughly how much does your household spend per month on oral care products (toothpaste, toothbrushes, floss, mouthwash)? (required)

Less than £5£5–£10£11–£20£21–£40More than £40Not sure

In the past 12 months, has the cost of living affected how much you spend on oral care? (required)

Yes, a lotYes, a littleNoNot sure

Have you changed the oral care products you buy to save money? (required)

Yes, oftenYes, sometimesNo

Which changes have you made? (Select all that apply) (required)

Switched to cheaper brandsReplaced toothbrushes less oftenUsed less toothpaste or mouthwashStopped buying floss/interdental brushesNone

About how much have you spent on dental care in the past year? (required)

NothingUnder £50£50–£150£151–£300£301–£600More than £600Not sure

In the past year, have you delayed or avoided dental treatment due to cost? (required)

YesNo

If you needed dental care tomorrow, how confident are you that you could afford it? (required)

Very confidentSomewhat confidentNot very confidentNot confident at all

Would you pay more for an oral care product if it had independent approval from a trusted health organisation? (required)

YesMaybeNo

What matters most when choosing oral care products? (Choose up to two) (required)

PriceBrandRecommendation from a dental professionalIndependent approval logoWhitening/cosmetic benefitsNatural ingredients

Have money concerns ever led you to live with dental pain or a mouth problem longer than you should have? (required)

YesNoPrefer not to say