When a product bears the Oral Health Foundation Accreditation logo, it delivers clear, distinct benefits for everyone involved.

Benefits for the public

For shoppers, accreditation provides reassurance at the point of purchase. It means that:

• Claims on packaging have been independently checked.

• Products are not overstating what they can deliver.

• The language is clear and honest, supported by reliable evidence.

In a marketplace crowded with bold promises, the logo offers a quick and trusted way to choose products with confidence. This reduces confusion, protects against misleading marketing and supports better oral care choices.

Benefits for manufacturers

For companies, accreditation provides a respected, impartial endorsement of product claims. This helps to:

• Build credibility and trust with consumers.

• Strengthen brand reputation.

• Differentiate products in a competitive market.

• Provide reassurance to retailers in the UK and internationally.

By setting a clear standard for evidence-based claims, the scheme supports responsible manufacturers and helps create a fairer marketplace built on transparency and trust.

Benefits for dental healthcare professionals

For dental teams, accreditation acts as a reliable reference point. It enables professionals to:

• Confidently recommend products with verified claims.

• Support patients in making informed, needs-based choices.

• Reinforce professional advice with independently assessed evidence.

Importantly, income generated through the scheme helps fund the Oral Health Foundation’s charitable work, including public health campaigns, educational resources, and advocacy to improve oral health policies and programmes worldwide.

Accreditation supports better choices at the checkout while contributing to long-term improvements in public health. Ultimately, it builds trust –  rewarding honest communication and helping people feel confident in what they buy.