Accreditation is a powerful tool for building trust with shoppers.

Once your product has been approved, you can promote the accreditation to clearly show that your marketing claims have been independently checked and verified.

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Ways to showcase your accreditation

Many brands successfully highlight their approved status through:

• On-pack messaging and packaging updates.

• Point-of-sale materials and in-store displays.

• Advertising and digital campaigns.

• Social media and influencer content.

• E-commerce listings and online product pages.

• Trade and sales presentations.

Consumers value reassurance. The accreditation logo signals quickly and clearly that the product does what it says it does, which can help your product stand out in a busy marketplace.

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Support from the Oral Health Foundation

When your product is approved, we will help promote the launch of your accreditation through our communications channels. This includes:

• Featuring your product on our website.

• Supporting awareness of your product launch or accreditation with a press release, an announcement on our website and via our social media channels.

• Highlighting accredited products to the dental profession and wider health networks.

• Signposting accredited products to journalists when responding to oral health enquiries.

We prioritise accredited products because we have reviewed them independently and can be confident in the claims they make. This helps increase visibility and strengthen consumer confidence. 

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Keeping messaging accurate

Accreditation applies only to:

• The individual product(s) which are approved.

• The specific claims that have been assessed.

It should not be used to imply endorsement of:

• The manufacturer as a whole.

• Products that are not accredited.

• Claims outside those independently reviewed.

If you have questions about promotional wording, packaging layouts, advertising or campaign materials, our accreditation team is always happy to advise before launch.