Gemma Barker

Gemma Barker has more than 20 years’ experience in dentistry and healthcare communications, having worked client side, publisher side and as a specialist agency leader. She began building healthcare marketing agencies in 2008 and has been Managing Director of Barker PR since 2014, leading the business through sustained growth both within dentistry and across the wider healthcare sector.

Under Gemma’s leadership, Barker PR has developed into a well established healthcare communications agency working with organisations of varying scale, from professional associations and charities to large, international healthcare businesses operating across the UK, Europe and global markets. The agency’s work focuses on building trust, shaping reputation and delivering education led campaigns that support professional engagement, public understanding and long term behaviour change.

Gemma has a particular interest in oral health and has spent much of her career supporting initiatives designed to improve patient outcomes. She has worked closely with dental charities, professional bodies, independent practices and consumer healthcare organisations on programmes that promote prevention, professional education and public health messaging. Alongside her agency role, Gemma is an advisor to the dental charity Bridge2Aid, supporting its mission to improve access to safe dental care and sustainable oral health education in underserved communities.