The Oral Health Foundation evaluates consumer oral health care products to ensure manufacturers' claims are clinically supported and not exaggerated.
Our Accreditation programme provides an added level of assurance and confidence that the products you buy do what they claim to do.
Our independent panel of internationally recognised dental experts studies all product claims carefully to ensure they are accurate and supported by reliable scientific evidence.
For more than 20 years, we have helped the dental profession and consumers make informed choices about which oral care products they buy. Accreditation gives us the opportunity to provide people with information, protection, and education in a ‘shorthand' form, delivered through recognition of the charity's ‘Approved' Smiley-face logo.
Currently, more than 150 'Approved' products are available for sale in 60 countries worldwide.
So when you next visit your supermarket, beauty retailer or pharmacy, look out for the below products that carry the Oral Health Foundation 'Approved' logo.
Learn all about how our accreditation scheme for products works.
Discover why products carrying the 'Oral Health Foundation Approved' can help shoppers confidently select trustworthy oral care items. Read more
Discover how products achieve 'Approved' status through Accreditation- a claims-based scheme that verifies claims are supported by credible evidence. Read more
Discover why Accreditation helps achieve brand confidence, ensures product credibility, guides consumers to quality products and helps dental professionals steer patients to products that suit their particular needs. Read more