Smiles today are not the same as they were 50 years ago. Knowledge has improved. Attitudes have shifted. The way people think about their mouths has changed.

In the past, teeth were often seen as separate from the rest of the body. Today, more people understand that mouth care is part of overall wellbeing. Confidence, comfort and quality of life are all linked to healthy teeth and gums.

Over the years, we have seen changes in:

• Awareness of daily brushing and cleaning between teeth.

• Understanding of how food and drink affect teeth.

• Openness in talking about smile care.

• Access to advice and information.

But challenges have changed too. Modern life brings new pressures. Busy routines, constant snacking and sugary drinks can make healthy habits harder to maintain.

Smiles have also changed because of:

• New technology and products.

• More information available online.

• Greater focus on appearance and confidence.

• Wider public health conversations about wellbeing.

Smile Month has helped people keep up with these changes. It has adapted its messages so they stay realistic and relevant.

The campaign recognises that progress is not the same for everyone. Some communities still face barriers to care and advice. That is why the campaign continues to focus on simple steps everyone can take, wherever they are.